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Approach

Half Dome is a digital first, full service media agency. That is our bread and butter. That said, we have launched services and products that complement this offering and allow us to further unlock our clients’potential. Unlocking value along the way. Everything we do is powerfully pragmatic and delivered with our personable, yet professional approach.

What we actually do.

Like every agency, we can do a lot of stuff.

But when push comes to shove, we can boil it down to five offerings

Media Strategy

Powerful Pragmatism

At Half Dome, we ensure that your media strategy is both creative and grounded in reality through our GABA process. We go beyond traditional media planning to analyze data, uncover insights, and develop tailored strategies that drive measurable results, maximizing your return on investment.

Incorporating elements of design thinking, our media strategies are always growing, ever learning.

We have access to all industry tools you would expect from a holding group – including Roy Morgan Audience Planner, Nielsen CMV, Nielsen Commspoint and WARC to name but a few.


Media Planning & Buying

Best in class planners, sitting right next to our activation team

At our agency, we believe in a powerfully simple approach to media planning and buying. First, we dive deep into your consumer journey and identify the most effective channel roles and KPIs. Then, we leverage industry tools to determine where your audience is consuming media and develop a strategy to reach them efficiently.

To ensure a seamless process, our media activation teams are embedded into client teams, allowing us to maintain close contact with you, the client. This native understanding of your unique challenges and business objectives sets us apart from the competition and helps us to deliver successful media outcomes.


Digital Maturity Development

Unlocking new capability

At our agency, we believe in continuous improvement and hold ourselves and our clients accountable for enhancing their capabilities over time. Our digital maturity roadmapping workflow ensures that we support our clients in unlocking new capabilities, including working with first-party data, measurement platforms, and optimizing their technology stack.

By adopting a long-term approach, we can help our clients achieve sustained success and stay ahead of the curve in an ever-changing digital landscape. Our goal is to provide ongoing support and guidance to help our clients evolve their capabilities and drive growth.

Built around the Google and Boston Consulting Group research, this roadmapping process is grounded in research

Creative Production

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SEO

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When you create a space for people to connect, learn and grow, you get a multiplier effect that raises the ceiling on what we can all achieve.

From happier, smarter more resilient employees to helping build client businesses and careers, not just campaigns.

Half Dome are technical experts.  
Pointsbet Jamie Coombes

Are you ready to reach your

Whole Potential?

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